Privacy Policy
PRIVACY POLICY
Last updated: June 2026
Amoretta ("we", "us", "our") operates shopamoretta.com. This policy explains what personal information we collect, why, and what you can do about it.
What we collect
Information you give us: name, email address, shipping address, phone number (if provided), and order details. Payment card details are handled by our payment providers — we never see or store your full card number.
Information collected automatically: IP address, browser and device type, pages viewed, referring site, and how you interact with the site. This is collected through cookies and similar technologies.
Marketing information: if you sign up, your email address and, where you've opted in, your phone number.
Why we use it
- To process and deliver your order, and contact you about it
- To answer questions you send through the contact form
- To send marketing emails and texts, where you've agreed to receive them
- To measure and improve how the site and our advertising perform
- To detect and prevent fraud
- To meet our legal and tax obligations
Where UK/EU law applies, our legal bases are: performing our contract with you (orders), your consent (marketing and non-essential cookies), and our legitimate interests (site security, fraud prevention, improving the service).
Who we share it with
We share data with service providers who help us run the business:
- Shopify — our ecommerce platform, which hosts the site and processes orders
- Payment providers — [SHOPIFY PAYMENTS / PAYPAL / KLARNA / ETC] to take payment
- Shipping partners — to deliver your order
- Meta (Facebook and Instagram) — we use the Meta pixel to measure advertising performance and show relevant ads
- [EMAIL/SMS PLATFORM] — to send marketing messages you've opted into
- [ANALYTICS PROVIDER, e.g. Google Analytics] — to understand site usage
We don't sell your personal information. Some privacy laws define "sale" or "sharing" broadly enough to include advertising cookies — if you're in a US state with those rights, you can opt out through our cookie settings.
How long we keep it
Order records are kept for as long as we need them for accounting and legal purposes. Marketing contact details are kept until you unsubscribe. Analytics data is retained according to each provider's settings.
Your rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct information that's wrong
- Ask us to delete it
- Object to or restrict how we use it
- Receive a copy in a portable format
- Withdraw consent at any time
- Opt out of targeted advertising or the "sale" or "sharing" of your data
To exercise any of these, message us through the contact form. We'll respond within the timeframe the law requires. If you're in the UK and unhappy with our response, you can complain to the Information Commissioner's Office at ico.org.uk.
Marketing
You can unsubscribe from marketing emails using the link in any email, and from texts by replying STOP. This won't affect emails about orders you've placed.
Children
Our products and site are not directed at children under 13, and we don't knowingly collect their information.
Security
We use appropriate technical and organisational measures to protect your information. No method of transmission over the internet is completely secure, so we can't guarantee absolute security.
Changes
We may update this policy. The date at the top shows when it was last changed.